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LINES TYPE
Contents are divided into thematic path. Every line tells an approach to the discovery of a city and suggests the perspective from which to observe it.
Lines can be:
1) Standard Lines - Standard Lines concern common thematics to all cities (art, history, architecture, etc.).
2) Extra Lines - Extra Lines have specific routes for each city beyond the standard topics already exist. Can be active for a limited period and linked to events, such as Fashion week, or can be oriented at time visit, such as 2h or 4h tour. Extra lines can also be developed by a sponsor (ex. Canon line).
3) User Lines - These lines are related to the interaction of users, such as most popular stations, nearest stations, favorite stations grouped in a separate user line (available for logged users).
The choice of which stations to include in each line is a key for the credibility of the line itself and the project as a whole. Activities and places must have appropriate qualifications to be included in the project. There are specific guide-lines as for video format as for editorial choices.
Stations are split into two main categories: cultural and commercial.
STANDARD LINES
Standard Lines concern common thematics to all cities. For example:
BLACK LINE: HISTORY AND CULTURE
Monuments - Historical places - Churches - Basilicas
Claim: Historic places line, for those seeking cultural roots.
GREEN LINE: ART
Museums - Art Foundations - Art Gelleries - Atelier - Theatres
Claim: Expressive forms line, for those who want to take the creative energy of the city.
YELLOW LINE: ARCHITECTURE & DESIGN
Palaces - Museums - Urban areas - Atelier
Claim: Architecture and design line, for those who want to understand the evolution of the city.
BLUE LINE: DISCOVER
Roads - Courtyard - Glimpses - Gardens - Craftsmen
Claim: The hidden corners line, for those looking for the less touristic curiosity.
BROWN LINE: Off-SITE EXCURSIONS
Countries - Sightseeing - Parks
Claim: Off-site excurtions line, for those who want to spend time out of town
RED LINE: FOOD, DRINKS & MUSIC
Bar - Restaurants - Wine bar - Pub - Disco - Live Music
Claim: Entertainment and pleasure line, for those who want to experience the atmosphere of the city.
FUCHSIA LINE: FASHION & TRENDS
Atelier - Showroom - Innovative Local - Trendy Ideas
Claim: Collection of ideas a step further, for those looking for the glamour side of the city.
ORANGE LINE: KID FRIENDLY PLACES
Playground - Activities - Museums
Claim: Kids line, for those who want to share a city with their kids.
GREY LINE: BRAND & PERSONALITY
Business - People - Artists
Claim: Brand & Personality line, for those who want to know who made famous the city.
EXTRA LINES
Extra Lines have specific routes for each city beyond the standard topics already present.
Can be active for a limited period and linked to events such as Design week or Fashion week; oriented at the time of touristic visit such as a tour of 2h or 4h; specific publishing project such as "The yellow tennis ball stories".
USER LINES
LIKES LINE: Most liked and popular stations by users.
AROUND LINE: Nearest stations to the user (based on geolocation or IP).
SEARCH LINE: The line that comes from the research.
MY LINE: The line that creates the registered user (see Tools section).